Nov 11, 2008


      2004-present      Zack Smith PR [zspr]      
      Sports Public Relations Freelancer
      • General sports, sporting goods clients: Callaway Golf, Top-Flite, Wilson Sporting Goods, The Upper Deck Company, DeMarini Sports (aluminum bats), Suunto USA, Nautilus, XTERRA (athletic footwear), Red Mountain Resort (ski, golf).
      • Sports team, league clients: Portland Beavers/Portland Timbers/PGE Park, FC Portland Academy, The Portland Baseball Group, the West Coast Collegiate Baseball League.
      • Launched Callaway Golf's FT-i driver, Top-Flite's D2 ball; garnered coverage in USA Today, Associated Press, TIME, Reuters and ESPN the Magazine for $250,000 in equivalent ad value.
      • Developed unique story angles for Wilson's A2K baseball glove, Nautilus' SelectTech weights. Feature hits: (Wilson) and Scripps-Howard News Service (Nautilus), each reaching more than 2 million readers.
      • Secured visual and broadcast mention of Upper Deck All-Star Vinyls on ESPN's PTI, Around the Horn and The Hot List. Got UD's NBA Draft cards featured on SportsCenter.
      • PR for Upper Deck events with Tiger Woods, LeBron James, Peyton Manning, Derek Jeter. Events covered by AP, USA Today, Brandweek.
      • Introduced athletic shoe brand XTERRA at Outdoor Retailer. Product review in Runners World; company features in FORTUNE, on
      • Led announcement of Red Mountain Resort's course design partnership with Annika Sorenstam. Stories placed in Bloomberg, AP,, Wall Street Journal.
      • Online portfolio: My Work

      2000-2003      TaylorMade-adidas Golf      Carlsbad, Calif.
      Public Relations Manager
      • Directed U.S. PR for all three TMaG brands (TaylorMade, adidas Golf, Maxfli), managing the department's seven-figure communications budget.
      • Initiated and conducted national PR agency account review; managed day-to-day firm activity, billing.
      • Spearheaded crisis communications for TaylorMade's R300 Series driver, which was found non-conforming, and thus illegal to play in the U.S.
      • Athlete media training for, among others, Ernie Els, Sergio Garcia.

      1996-2000      matthews/mark      San Diego
      Public Relations Senior Account Executive
      • Clients included TaylorMade Golf, Hang Ten (active lifestyle apparel), American Council on Exercise, Maven Laboratories (ReliefBand; partnership with San Diego Chargers).
      • Prepared Arnold Palmer for journalist roundtable on behalf of Lamkin Golf Grips.

      1994-1996      The Robbins Group      Tarzana, Calif.
      Public Relations Account Executive
      • Clients included: Miller Brewing (AVP Pro Beach Volleyball Tour), Speedo (1996 Atlanta Olympic Games), Target (in-store athlete procurement, appearances).

      1991-1994      USC Athletic Department      Los Angeles
      Marketing/Sports Information Intern


      1990-1994      University of Southern California      Los Angeles
      • Bachelor's in journalism; minor in sports studies

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