Chicago Man Wins Upper Deck's 'Where's Sidney?' Promotion Grand Prize, a Trip for Two to the Stanley Cup Finals; Proves Collecting Can Be a Couples' Hobby
May 23, 2006

Winner Owns 300,000 Cards; Collection Catalogued by Wife, Who Passed Along Passion for the Puck to Husband

CHICAGO (May 29, 2006) -- As married men get older, sometimes their hobbies -- whether it be golf, car restoration or weekly poker nights with the boys -- take them away from valuable time spent with their wives.

But Matt Chin's hobby of collecting sports trading cards has actually brought him closer to his avid hockey-fan wife Lisa, who has spent much of her free time over the last two years cataloguing the Chicago man's 300,000-card collection.

What better way to repay the favor, thank her for sharing in his obsession? While it doesn't come in a little blue box, it does come with a penalty box -- along with something big, shiny and engraved: a trip for two to the 2005-06 NHL Finals and the chance to see the league's top team etch their names onto the Stanley Cup.

Chin was the grand prize winner of Upper Deck's "Where's Sidney" sweepstakes, a promotion that had fans search for various-sized Sidney Crosby icons embedded in different locations, including 2005/06 Upper Deck NHL products and Web advertising. His name was randomly drawn among all fans that redeemed even a single icon.

In addition to Chin's grand prize win, five collectors found and submitted the location of all 26 Sidney icons. They will receive a framed Crosby collection of all four of Crosby's non-numbered, non-autographed rookie cards, an insert card -- all surrounding a photo of the Pittsburgh Penguins' rookie.

More on 'Where's Sidney?' Winner, Wife
Chin started collecting sports trading cards in 1982, but really got into it in 1990, thanks in part he says to the entrance of Upper Deck to the industry, which had started to manufacturer and distribute cards the year before.

"The reason I still collect is because of Upper Deck," said Chin. "The innovations they come up with to keep things fresh draws me in every year."

Before he met his wife, Chin collected any and all sports, from the major four to boxing, soccer, NASCAR and even horse racing. After he married Lisa, Chin says it's been all hockey, thanks in large part to her devotion to the Chicago Wolves of the AHL. The two have been Wolves season ticket holders since 1995.

Prior to the playoffs, both were hoping the San Jose Sharks make the finals. Chin has family in the Bay Area; and, both he and his wife once met Sharks' forward Nils Ekman at the 2002/03 AHL All-Star Game when Ekman was with the Hartford Wolf Pack.

More on Upper Deck's Partnership with the NHL and the NHL Players' Association (NHLPA)
Upper Deck has a long-term partnership with the NHL, producing hockey trading cards and collectibles since 1991. In the lockout season of 2004/05, Upper Deck was the only collectibles industry company to create and distribute fully-licensed NHL product. Pairing down its catalogue from 12 to nine offerings and focusing on the sport's legends and veterans, Upper Deck had one of its best hockey category sales years ever, selling out its entire line.

About the Upper Deck Company
Founded in 1988, The Upper Deck Co. is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts.


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